the down to earth YORKSHIRE PR AGENCY

Here in the UK we’re entering week 3 of the lockdown in response to the spread of Covid-19. Many people are working from home. It’s a good opportunity to get those jobs and tasks done that we’ve been meaning to do for ages, including having a good Spring clean of our websites and social media channels …
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Case study 09 April 2020 Client: Jetset Not Just Travel Jetset Not Just Travel is an award-winning travel consultancy in Huddersfield, West Yorkshire, which is run by husband and wife team Rachael and Colman Coyne. The brief: Jetset Not Just Travel approached Gravity PR in October 2019 to provide strategic PR and communications to increase brand awareness. The company, founded in 2013, had built up a solid client base and was looking to expand this further to a wider audience whilst still retaining its core values of providing an excellent, personal and reliable service. The strategy: Crucial to the company’s success to date is the individual service provided to each customer, no matter where they may be in the world, 24/7. It’s this personal service, always delivered to customers directly by either Rachael or Colman, that sets the company apart and has contributed to their loyal customer base. Promoting the real people behind the brand, therefore, was a key part of the PR strategy. Every person and every company has a story to tell that is worthy of gaining positive media coverage. For Jetset Not Just Travel there were two immediate, news-worthy hooks: The couple met whilst working for West …
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Client: Inspire North Inspire North’s HQ is in Leeds. The charity provides support for those affected by domestic abuse and mental health issues, as well as providing housing support across the North of England. Inspire North has over 500 employees and 3,000 service users across all its functions. It placed 29th in the Sunday Times list of ‘100 Best Not for Profit Organisations to Work For in 2020’. Mel & Alex: Melanie Hill, founder of Gravity PR and Alex Mason, of Alex D Mason PR, have a modern and flexible approach to how they work together. They each have their own separate clients, along with joint ones, and they share an office in Huddersfield (along with three plants and a sofa that had a somewhat difficult journey in the back of an estate car from their local Ikea!) It works for them. The brief: On March 23rd, just hours before UK Prime Minister Boris Johnson announced a country-wide lockdown in response to Covid-19, Mel and Alex were approached to provide PR and media relations support for Inspire North. The initial requirement was to raise the profile of the vital work that the charity does, but of immediate concern was how …
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It’s a worrying time for businesses as the knock-on effects of the Covid-19 pandemic begin to take hold. Having an effective communications and PR strategy is essential in times of crisis. So, Alex D Mason PR and I have put together our five top tips to help local businesses navigate their way through the situation from a communications point of view. 1.   The number one rule is to always be honest. People understand that things are difficult at the moment because everyone is in the same boat, so don’t try to sugar-coat things and claim that everything is fine and it’s business as usual because odds on, it isn’t. The majority of businesses will have had to make at least some amendments to how they generally operate, and customers understand this. 2.   Keep regular lines of communication open with your staff. Everyone is worried in these uncertain times. If you are a business owner or managing director, then you should be the one delivering messages to your team as its leader. If your team is working from home, try a video call rather than an email to stem feelings of isolation. Besides, people like hearing important news, good or bad, …
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There’s something about being able to say you’re ‘Yorkshire born and bred’. I’m very proud of my roots. There’s an honesty about this county. We say what we mean, and we mean what we say. As the owner of a Yorkshire PR agency, that down to earth, no-nonsense attitude is what drives me. I’ll never over-promise or wrap things in cotton wool and sprinkle glitter over the top – I’ll say it how it is, it’s the way I’ve been brought up. Clients appreciate that openness …
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Everyone’s heard of PR, but many people haven’t got a clue what it actually is. Some might think it’s got something to do with writing press releases, organising events or having extravagant long lunches in posh restaurants. I’ve worked in the media and PR industry for over 20 years and I can’t ever remember having an extravagant working lunch. The chance would be a fine thing, never mind being able to find the time! …
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